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Alberto Gonzalez's avatar

This resonates deeply as I'm trying to revolutionize the way my company does its marketing and advertising, even though I'm not officially hired in any marketing position.

Having done this for myself for almost three years now, I know a few (unconventional) strategies they could be using to increase their reach and yearly revenue.

The question remains if I should do this alongside my software developer role or transition to this role full-time for a while in pursuit of some fresher air and the opportunity to dive deeper in topics I've been passionate about lately, like psychology and cognitive biases.

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Nidarshana Sharma's avatar

The questions are so insightful, and I'm going to try to answer them over the weekend.

As a side note, sometimes companies are not as fluid and flexible as Google. I used to work there and back then anything was possible. But other organisations tend to be a little more rigid than that. In such cases, the same steps could be followed in a different order. I'd start with identifying the need and building strong internal partnerships so I know that I'll have the buy-in. :)

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