Ever think LinkedIn is just a “nice-to-have” for job hunting or brand building?
Two recent conversations made me realize how much people underestimate its impact—and how it’s costing you opportunities.
Conversation #1: A Senior Recruiter’s Take
Her: “Sometimes I find candidates with mismatched job titles on LinkedIn and their resume—like someone’s LinkedIn says ‘Data Analyst,’ but their resume says ‘Data Scientist.’ I can’t move forward with them because of the inconsistency.”
Me: “Wait, LinkedIn holds that much weight?”
Her: “Absolutely. If a recruiter’s interested, 99% of the time, they’ll check LinkedIn. And if your profile doesn’t align with your resume, it’s a red flag.”
Conversation #2: A Senior Data Scientist Reviewing a Referral
Him: “Looking at her LinkedIn… Is she aiming for an entry-level data science position? A lot of her roles aren’t DS-focused.”
Me: “Her resume actually paints a different picture—let me send it over.”
If that hiring manager had only seen her LinkedIn, she might’ve lost a referral on the spot.
Now, imagine this: you’ve spent hours perfecting your resume, researching, practicing interview answers—only to have LinkedIn knock you out of the running.
That sucks.
Your LinkedIn profile is more than a digital resume; it’s often your first impression. Whether you’re hunting for a job, building your network, or attracting clients, it needs to be sharp, consistent, and strategic.
No second chances to leave a first impression in today’s hyper-competitive attention game.
Want to make LinkedIn work for you?
Here are 4 building blocks to craft a profile that stands out:
Tagline
About Section
Featured Content
Experience
I’ll walk you through each one with proven formulas and real examples to stop that endless scroll.
Catch my video for the full breakdown or check out the key points below ⬇️
1. Nailing your tagline
Your tagline is prime real estate.
It’s what people see on their feed without having to go to your profile:
Let’s make it count.
